LaunchToast

The Complete Programmatic Advertising Course – 2022

$18.75

The Longest & Most Complete Programmatic Advertising Course on The Entire Web. Learn Programmatic Media Buying & Selling.

All the basics and advanced techniques covered

What you’ll learn in this course

  • Gain 360-Degree Knowledge of Programmatic Advertising
  • Learn How to Get Started with Programmatic Advertising
  • Maximizing Results while controlling your budget
  • Discover All Strategies & Tactics
  • Discover All Media Buying Methods
  • Discover All Programmatic Advertising Formats
  • Discover All Programmatic Advertising Participants
  • How to land a High-Paying Job in Programmatic Advertising
  • Perform Your Current Job Better.
  • Advance Your Career

Want to learn all that is needed to become an Expert in Programmatic Advertising?

If yes, then this course is for you. This course covers all that is needed for you to get started from the beginning to learning all the advanced techniques and strategies.

Through this course, you’ll learn how to get started with programmatic advertising and gain a 360 degree knowledge on the subject. At the end of the course, you would be equipped with the know how’s of everything programmatic advertising that you can use to build a thriving Ad agency or become a programmatic Advertising specialist in your agency.

What does the course cover?

The course begins with giving you an overview of how the world of advertising has evolved. the various platforms that has been instrumental in creating a range of innovations in the world of ad & inventory management.
You can clearly see the developments, strategies and methodologies that has shaped up the ad industry. Understanding the past approaches and the learnings would be beneficial in not repeating the same mistakes and would also equip you with the knowledge of thinking out of the box. The advertising course will cover the following:

Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem. I will also take you through how all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Some of those participants I will take you through are:

After that, I will take you through different ways of buying media programmatically. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others:

Then, you will learn about the six programmatic advertising formats. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving, and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers:

Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers:

Following those, you will get to know how to create a successful media plan as well as how an advertiser’s media plan is executed with the help of media planners, media buyers, creative designers, and ad traffickers:

Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. You will also learn about the ad operations of a publisher, which typically consists of inventory managers, ad sellers, ad traffickers and yield managers. More specifically, you will learn the following:

In the last section of this course, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape:

Following those, you will learn the new developments that have already started shaping the future of programmatic advertising:

Lastly, you will learn how to practice your gained knowledge. In that module, I will show you how the DSP of Data Xu works; how to create conversion goals; audience list and programmatic advertising campaigns.

Who Is This Course For?

This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of programmatic advertising, whether they have no experience in the field or already run programmatic advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of programmatic advertising. Therefore, it is ideal for:

Why Does This Course Offer Excellent Value for Money?

High-Quality Course

No Fluffing

Certificate of Completion

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30-Day Money-Back Guarantee

Who this course is for:

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